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4D Branding for my Life

Hmm.. a brand that means something to my life..?

Gap.

I have worked at Gap for almost 5 years in college. I know it inside and out. And Gap has definitely had its ups and downs when it comes to how people perceive it.

When I first started working there in 2007, they had a scandal going on about kids working in their sweatshops in China. People kind of boycotted Gap for awhile. However, now they are all about designing in the US and trying to be more down to earth. I have been there through different designers and really terrible Spring lines.

So....

Functional - Gap creates the essentials for your wardrobe. You can layer on them and keep them for years.

Mental - Gap has been a staple in jeans and apparel since 1969. Customers associate it with American fashion.

Social - Gap is a social shopping experience, because it has men's, women's, kid's all in the same store. (At least in Lawrence)

Spiritual - Gap is an easy to look at, simple, nice place to shop. It isn't crazy or over-designed. It's a calming shopping experience.