Wednesday, September 9, 2009

Typography - Post 3 - John Baskerville & Adrian Frutiger

John Baskerville

John Baskerville was a printer and a business man, but most notibly a typographer. Baskervillle was born on January 28, 1706 in the village of Wolverley and was a printer in Birmingham, England. He was a member of the Royal Society of Arts. He directed John Handy, in the design of many typefaces.

Baskerville printed works for the University of Cambridge in 1758 and although he was an atheist, he printed a folio Bible in 1763. His typefaces were greatly admired by Benjamin Franklin, a printer and fellow member of the Royal Society of Arts. His fonts were adopted for most federal government publishing.

Baskerville also was responsible for huge innovations in printing, paper and ink production. He developed a technique which produced a smoother whiter paper which showcased his strong black type.

He created the Baskerville typeface in 1757. It is considered to be a transitional serif typeface. Baskerville is positioned between the old style typefaces of William Caslon, and the modern styles of Giambattista Bodoni and Firmin Didot.

The fonts of John Baskerville were composed of more contrasting elements than any print characters at that time. People needed finer paper and printing ink in order to display and highlight their details. Baskerville can often still be found in use in books and magazines.

Baskerville died January 8, 1775.

http://www.linotype.com/1882/baskerville.html
http://en.wikipedia.org/wiki/John_Baskerville


Adrian Frutiger

Adrian Frutiger was born May 24, 1928. Frutiger is best known for creating the typefaces Univers and Frutiger. He is considered to be one of the prominent typeface designers of the 20th century. He is unique because he has also continued to influence type of the 21st century.

Frutiger studied type and graphics at the Zurich School of Arts and Crafts from 1949 to 1951. He then went to Paris in 1952 and worked as typeface designer and artistic manager at Deberny & Peignot. His first typeface creations were Phoebus (1953), Ondine (1954) and Meridien (1955).

He established his international position as a typeface designer with his Univers sans-serif font, that was produced for metal and film in 1957. He was also Professor for ten years at the Ecole Estienne and eight years at the Ecole Nationale Supérieure des Arts Décoratifs, Paris.

Frutiger released Univers in 1957. It is a neo-grotesque sans serif; that features even stroke weights and a large x-height to improve legibility. It’s become known for the variety of weights and set-widths included in the family. At the time it was designed it included 21 variations, and was the first type family to implement a numbering system as opposed to using names. Today there are over 27 different variations of Univers available. Univers is an extremely diverse typeface that has the ability to work very well at large display sizes for applications such as headlines and mastheads as well as in small sizes for body copy.


http://typophile.com/node/13516?
http://www.linotype.com/720/adrianfrutiger.html

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