What is different about your brand? You really have to know your brand inside and out. You have to know the competition inside and out. It's all about research. Which is great for me, because I'm all about evaluating. I think it's from my Journalism degree. We had to do soo much research on every brand and company that we worked with. I can't help but do the same thing in design.
Monday, September 12, 2011
Tuesday, September 6, 2011
Creative Problem Solving
I took a creative problem solving test and well.... it came out exactly how I thought it would.
The test rates your creative problem solving on 1. Experiencing, 2. Ideation, 3. Thinking, and 4. Evaluating. I was almost completely "Evaluating."
That truly is how I solve problems. I evaluate everything, and then I come up with a solution. I don't dilly-dally and I don't over think what I'm doing. I'm a very straight-forward, no nonsense kind of designer.
And I plan to stay that way.
Thursday, September 1, 2011
Thirty Conversations on Design
"What problem should design solve next?"
I think that "education" is the right answer -- How children are educated, specifically. The way that children in America are educated in public schools is so static and so modeled after test-taking, that it really impedes children's potential. They should have the opportunity to decide what interests them more.
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