Monday, September 12, 2011

Zag

"When everyone else zigs, zag."

What is different about your brand? You really have to know your brand inside and out. You have to know the competition inside and out. It's all about research. Which is great for me, because I'm all about evaluating. I think it's from my Journalism degree. We had to do soo much research on every brand and company that we worked with. I can't help but do the same thing in design.

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