Tuesday, March 30, 2010

Graphic Design - The New Basics reading

The reading starts out talking about how important balance is. If a design is unbalanced, then your eye can get stuck at certain points and it just doesn't look resolved. Balance creates relationships between elements. Symmetry creates balance, however, asymmetry is usually more pleasing to the eye. Balance can be created with contrast in asymmetrical design. Repetition can create melody in design, and a change can break it up. Repetition can also make rhythm in a design.



















Scale is also very important to a design. It is the impression of an object's size. Contrasts in scale can make or break a design. Contrast can imply motion or depth in a flat piece. A great example is the Loop logo and the colorful dancers.





Monday, March 29, 2010

Never having to say you're sorry... unless you use Futura

"And there they were — virtually all of them — typeset in Futura." Ahhhh!

Futura was inspired by the modern machinery in 1928. I'm sure it was beautiful then, and there still is a time and a place for it - just not everywhere.

We can't just "kind of like" a typeface. There needs to be a reason that we are using it.

"There are those who believe typography, like beauty, rests in the eye of the beholder. And while it is not now nor has it ever been a science, there are certain typographic tenets that remain somewhat protected by, well, the vicissitudes of cultural civility."

Typography is difficult for me. I still find myself not knowing if my type looks good or not. Type takes a lot of trial and error for me to get it to look correct.









Alternatives for Futura: Helvetica, Gotham, Gill Sans, Univers..

Sunday, March 21, 2010

Journal Entry 7

I went to Austin for spring break, so I tried to take some pictures of typography there.


































Journal Entry 6

Thirty Conversations on Design

I listened to:

Sean Adams - who said that the most influential piece of design for him was the Declaration of Independence, which was an interesting choice. He said that he thought it was the biggest accomplishment to design a government. Design is solving problems.

Steven Heller - said the Michelin Man. Haha. He thinks that it is a hugely successful logo/spokesperson. I feel like that is a really strange choice. I don't know if the Michelin Man would be the trademark that I would think is most successful...?

Erik Spiekermann - said the alphabet. Gutenberg invented the printing press and created the first typeface that was not just handwriting. It was the beginning of typefaces. -- like Meta. The alphabet is art.

Monica Nassif - said the spoon. The spoon is a great invention for the kitchen. She says that green design is working with what you have, and making it better. The spoon is a simple, well-designed tool that helps people make things better.

Joe Duffy - says that nature is the root of design. He strongly believes in reducing and reusing. Natural colors and natural forms create strong design. Ex: the Bahamas redesign was meant to mirror the look of the islands.

And to answer the questions for myself.... wow... that's hard. It's something that I'm going to have to think about over a few years of working, I think. However, I that design can change the world. Who doesn't want to live in a well-designed, beautiful world?

Wednesday, March 10, 2010

Timeline Final


Yay, here is my final timeline

Monday, March 8, 2010

Timeline Process Work

Timeline Process Work:

Project Brief:
This project was all about organizing information. I had to make my timeline easy to read and understand. It had to communicate time in a way that the viewer could see it. There needed to be some kind of organization that made sense to my subject: History of the Bathing Suit. I needed to create hierarchy with type size, weight,.. -- color and position on the page were my main tactics.

I used a seashell to communicate the feeling of the beach. The seashell worked well for my timeline because it spiraled in and created a feeling of depth of time. I put the 50,000 BC date wayyy on the inside of the shell. The dates then spiraled out in rainbow color order.

Overview:
Overall, I really liked this project. I think that mine turned out really well and it has a sophisticated feeling that I didn't think I would get with the swim suit topic. I think that my type looks clean and simple, and then that contrasts with the fun rainbow colors. The colors help the viewer see the dates in order, which I think worked really well. The colors were also pulled from the colors of the shell before I made it grayscale.