Futura was inspired by the modern machinery in 1928. I'm sure it was beautiful then, and there still is a time and a place for it - just not everywhere.
We can't just "kind of like" a typeface. There needs to be a reason that we are using it.
"There are those who believe typography, like beauty, rests in the eye of the beholder. And while it is not now nor has it ever been a science, there are certain typographic tenets that remain somewhat protected by, well, the vicissitudes of cultural civility."
Typography is difficult for me. I still find myself not knowing if my type looks good or not. Type takes a lot of trial and error for me to get it to look correct.
Alternatives for Futura: Helvetica, Gotham, Gill Sans, Univers..
No comments:
Post a Comment