The reading starts out talking about how important balance is. If a design is unbalanced, then your eye can get stuck at certain points and it just doesn't look resolved. Balance creates relationships between elements. Symmetry creates balance, however, asymmetry is usually more pleasing to the eye. Balance can be created with contrast in asymmetrical design. Repetition can create melody in design, and a change can break it up. Repetition can also make rhythm in a design.
Scale is also very important to a design. It is the impression of an object's size. Contrasts in scale can make or break a design. Contrast can imply motion or depth in a flat piece. A great example is the Loop logo and the colorful dancers.
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